Impact & Image Expands Business with Web Accessibility Technologies

Hot applications reach untapped demographics

Mahwah, NJ – February 4, 2008 – Impact & Image LLC, specializing in driving brand demand with its rapid delivery of short-term advertising, marketing and brand promotion projects, respecting the principles of continuous incremental improvement, today announced new Web services that enable small and emerging businesses to expand their reach to unserved demographics.

Impact & Image is proud to announce the launch of their new Web services, which benefit Generation Y to demographics with physical, literacy and age-related challenges.  While rich media distribution and language translation are not new to top corporate Web sites.  Web accessibility technologies, now, provide the same end-user functionality without the cost investment and Web development time, enabling small and emerging businesses to compete in a larger market.

Podcasting offers more than portable on demand broadcasting for tech savvy mobile digital device users. This same means of communication benefits a wider range of audiences including sight impaired, low literacy, dyslexic, attention deficit disorder, children, elderly and foreign language visitors.

The prospect of hiring voice talent or creating a professional recording environment has made providing audio cost and time prohibitive for small and emerging businesses.  Text-to-speech software removes barriers for the small and emerging business to provide this feature.  Now, these businesses can easily take part in the latest way to distribute multimedia information automatically.

Podcasting’s convenience combined with valuable content promotes routine use and can entrench your brand.  Providing audio allows your Web audience to engage in other tasks, while hearing your message.  Your audience can listen at the airport or on the plane while traveling, in the car or on the train during their daily commute, at the gym while exercising, or at the doctor’s office while waiting to be seen. A once insurmountable user manual becomes portable, audible and usable.  Customer satisfaction increases with better informed consumers.

Expanding business not only means reaching new customers, but strengthening its infrastructure. Rich media on a company intranet leads to faster mastery of the content improving service to customers. Training sessions can be created once, archived and utilized whenever needed.

Even some small and emerging businesses need to serve international or multi-language local markets.  A multi-language on-the-fly Web site machine translation application can be easily implemented into the Web design, but adds immeasurable value for these businesses.

“In order to serve a broader audience, Web site design must consider accessibility.  Innovative assistive technologies open our customers’ businesses to wider and more diverse markets.  The same advanced features indicative of a leading-edge business introduce small and emerging businesses to previously untapped markets where their online presence no longer presents obstacles to access,” said Randy Donalds, CEO of Impact & Image LLC.

About Impact & Image LLC

Impact & Image LLC, based in Mahwah NJ, equips new and emerging businesses with the foundation and ongoing support for their brand identity. They believe it is possible to be both ahead of the competition and customer-centered. They understand that by making brand promotion the core function and responsibility of the entire organization, their clients can create a compelling customer experience and incite people to want and recommend their brand. Their short-term project approach allows emerging businesses to easily manage incremental change and achieve success to reach the next level in their business.

Whether its earning accreditation by the Joint Commission on Accreditation of Healthcare Organizations or the distinction of Top 100 Logistics Information Technology company for former employers or being selected as one of the top 20 most influential women in international trade in 2006 or winning advertising awards from a magazine's C-level readership, Impact & Image’s founders embody the continuous quality improvement philosophy and know the customer has to be the primary focus. Impact & Image is a proud member of CIANJ, the Commerce and Industry Association of New Jersey.

To enjoy the process of promoting your company and reignite the passion for what you do, visit Impact & Image at www.impactandimage.com, call 201-828-2044 or e-mail answers@impactandimage.com.

Media Contact

Randy Donalds
CEO
Impact & Image LLC
201-828-2044
randy@impactandimage.com

 

Impact & Image and Inciting Brand Demand are trademarks or registered trademarks, service marks or registered service marks of Impact & Image LLC. All other product and company names mentioned herein may be trademarks or service marks of their respective holders.
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