®Inciting Brand Demand® |
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Impact & Image Demonstrates Commitment to Customers New communication portal is unveiled Mahwah, NJ – December 20, 2007 – Impact & Image LLC, specializing in driving brand demand with its rapid delivery of short-term advertising, marketing and brand promotion projects, respecting the principles of continuous incremental improvement, today announced the launch of their customer extranet, a custom project communication portal. Impact & Image is proud to announce the launch of their customer extranet located on their Web site, www.impactandimage.com. Infrastructure and resources offered by major corporations now are available to emerging businesses. Impact & Image’s customer extranet offers their customers a centralized secure Web-accessible location to share project information and a means to communicate at any hour, any day. There is some information you want to share with customers only. While e-mail is a great push technology, its ease of use and popularity causes inundated inboxes from both desired and undesirable sources. With so much pushed information, customers want the autonomy to pull the information they want when they want it. An extranet is not intrusive. This pull technology allows the customer to play a more active role in the customer relationship and, as studies have shown, engenders trust and cooperation. Lessons learned from large organizations attribute productivity gains and cost savings to the use of an extranet. At the most basic level, up-to-date information can be gathered by the company or accessed by the customer without a drain on resources, but more importantly establishing an extranet demonstrates the company’s level of organization and commitment to strengthening their customer relationships. Extranets are not just for tracking shipments and transferring funds. Businesses of any size can use them to expand their customer communication capabilities. Builders can post construction schedules to communicate with subcontractors, software companies can share the latest manuals and training materials, interior designers can show their design project’s progress, manufacturers can post warranty information, and any company can offer a library of frequently requested documents, announcements, a private event schedule, tips, e-forms, customer only promotions, a staff directory, a user forum and frequently asked questions. “In order to ensure a positive outcome when providing custom services, both the service provider and the customer must be clear on the business goals and project specifications. An extranet supports this goal. Creating a compelling customer experience requires continued commitment to enhancing the customer relationship. One of our latest ways is our customer extranet. Though we are a young company it is important to create the infrastructure of an established company. Impact & Image strives to make such a strong positive impact that customers look for more opportunities to work together,” said Randy Donalds, CEO of Impact & Image LLC. The Impact & Image private customer portal is used to share information and collaborate on projects regardless of time. Menu-driven e-forms effortlessly capture project specifications. Since only Internet access is needed, those traveling can use the business center at their hotel or an Internet café to access information without carrying a laptop or hand-held device. About Impact & Image LLC Impact & Image LLC, based in Mahwah NJ, equips new and emerging businesses with the foundation and ongoing support for their brand identity. They believe it is possible to be both ahead of the competition and customer-centered. They understand that by making brand promotion the core function and responsibility of the entire organization, their clients can create a compelling customer experience and incite people to want and recommend their brand. Their short-term project approach allows emerging businesses to easily manage incremental change and achieve success to reach the next level in their business. To enjoy the process of promoting your company and reignite the passion for what you do, visit Impact & Image at www.impactandimage.com, call 201-828-2044 or e-mail answers@impactandimage.com. Media Contact Randy Donalds
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